Since it opened in 2010, PEELS has quickly become an iconic fixture on the Bowery for its delicious Southern-inspired food and charming atmosphere. Friends & Family conceived the visual identity for PEELS, including logo, menu design, and social media presence. We continue to oversee all aspects of the brand experience.


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BRANDING


We created the script logo and a typography-centric visual identity designed to recollect classic vernacular American type.


GRAPHIC DESIGN