Since it opened in 2010, PEELS has quickly become an iconic fixture on the Bowery for its delicious Southern-inspired food and charming atmosphere. Friends & Family conceived the visual identity for PEELS, including logo, menu design, and social media presence. We continue to oversee all aspects of the brand experience.

  • Peels-3790-ss_1884
  • Peels-logoss_1884
  • Isa_interior2_1884
  • Peels-3740-ss_1884
  • Peels_ss4_1884


We created the script logo and a typography-centric visual identity designed to recollect classic vernacular American type.